Top-Rated Portland-Area Exterior Services
A Wayward Google Update Wiped Out 350+
Reviews From Our Satisfied Portland-Area
Customers. We’re Determined To Recover
Our Reputation Is Hard-Earned, And Living Up To
It Is Our Defining Mission As Exterior Specialists
All Portland-area exterior services companies face a range of daily challenges. Some of these challenges are as old as business itself. However, others are unique to our Internet-based modern world.
Unfortunately, that’s something we discovered for ourselves at Superior Exterior Systems.
In early 2025, a mysterious change in the Google algorithm led them to erase our online reviews. All of them.
That’s over 350 firsthand accounts from our happy customers in Portland, Vancouver, and many other local communities.
Needless to say, this unwarranted change puts us in a precarious position. But we’re determined to recover. And you just may be able to help us achieve our goal!
Why Google Reviews Of Exterior Companies Matter
Online reviews are essential for the vast majority of today’s businesses. That includes exterior services providers.
Why do these reviews matter so much?
For customers, they’re clear evidence of whether or not a given company does great work. And for businesses, they’re online calling cards that potential customers can easily find and read.
There are quite a few outlets for these Internet-based reviews. But Google is by far the top dog in this arena.
The Google Algorithm For Exterior Services Reviews
Just as it does for search results, Google has an algorithm for the posting of online reviews. This algorithm is supposed to check reviews and gauge them on factors such as:
- Their trustworthiness, relevance, and authenticity
- Companies’ responses to customer complaints
- How often they include important keywords
- How recently they’ve been posted
- Their length and level of detail
When this system works, it does a great service to both reputable businesses and their potential customers. However, when it doesn’t, it can wreak all manner of havoc.
Portland-Area Reviews For Superior Exterior Systems
There’s no two ways about it. Superior Exterior Systems has a sterling reputation in the greater Portland, OR area. From the day we opened our doors, we’ve set and maintained the highest of standards.
And our efforts have paid off.
Over the years, we’ve not only gained an ever-increasing number of satisfied customers. We’ve gained hundreds of online reviews that reflect this crucial reality.
Prior to early 2025, you could have discovered this for yourself with a brief Google search for our company name. But that’s no longer true.
Why? Google’s review algorithm glitched.
Reviews For Our Exteriors Business VANISH Overnight
Any business owner with a long-term online presence will tell you that Google can and does make mistakes. Typically, these mistakes occur when changes are made in the current algorithm.
These changes are supposed to improve the experience of online shoppers. However, that’s not always the case.
Sometimes, the algorithm changes seemingly at random. And when it does, it can be difficult or impossible to find out why.
Waking Up To An Online Business Catastrophe
So it is for Superior Exterior Systems and thousands of other companies nationwide. One day, we woke up and our precious reviews were gone.
Losing hundreds of hard-earned, legitimate customer testimonials is bad enough.
But not knowing why is even worse.
Google has provided no explanation or recourse for any of us. Our reviews have simply vanished into the Internet ether.
Fighting For Our Company Name In Greater Portland, OR
The only thing for us to do is start over. And we’ve already begun the process.
Our new website provider has been a tremendous help. Their expertise has allowed us to calm our nerves and work on a strategy to get the reviews pouring in again ASAP.
But we also need all the support we can get from the Portland-area community.
Do you know someone who used Superior Exterior Systems as their provider on a roofing, window, door, deck, or siding project?
Reach out to them and see if they’d be willing to post an online review.
Or maybe you’re a past SES customer yourself? If so, we’d greatly appreciate a review of your local project. That includes reposting any reviews you may have previously submitted.
Your Proud, Local Exterior Specialists
Thinking about becoming a first-time Superior Exterior Systems customer? We’re happy to provide top-tier services that inspire you to write your own stellar review. Contact us today for your free project estimate.